Who we are

Greta Bolger is a highly accomplished hospitality, events, and travel professional with over two decades of experience across globally recognised luxury brands, including Hilton, Westin, Sheraton and Marriott. She has been instrumental in the successful launch of four major five-star hotels, leading commercial strategy, cultivating client relationships, and delivering exceptional conferences and event experiences. With extensive expertise in conference planning and travel coordination, Greta is known for her strong commercial acumen and considered approach, whilst seamlessly blending creativity to drive revenue growth and end-to-end event solutions.

GB Travel Advisory delivers bespoke consulting and professional conference organisation services to hotels, venues, corporate clients, and luxury tourism operators. Specialising in conference and event planning, business development, commercial strategy, and travel management, the consultancy partners with clients to design and deliver high-impact conferences, seamless group travel experiences, and tailored event solutions. From venue sourcing and delegate management through to pre-opening strategy and ongoing performance optimisation, GB Travel Advisory offers a tailored, discreet, and results-driven approach aligned with the expectations of premium hospitality.